A long time ago an acquaintance of mine gave me the best piece of business advice I've ever received: "Nancy, you don't give away what you sell."
My mentor in this regard is a man named Vince Bommarito, owner of the venerable Tony's Restaurant in St. Louis, a Mobil Four-Star, AAA Five-Diamond establishment.
Despite his fame, Vince is a modest, even self-effacing, man. Praise him and he'll expertly rearrange the silverware on your table and tell you that he's just a restaurant owner.
Well, I want to be "just" a Realtor the way Vince is "just" a restaurateur, so I intend to follow his advice.
No, I will not tell you over the phone or in a listing presentation how to price your home. That is part of a detailed market analysis that I provide for my clients -- the people who hire me to sell their property. I will share preliminary neighborhood information with you in my presentation...but we will actually price your home together by studying market data and considering the particulars of your property before reaching a sound conclusion based on what that data tells us. It's a process that takes time and careful consideration because the most important thing we can do is price your home properly as it first hits the market.
Think of my listing presentation as the menu proferred when you're guided to your table at Tony's. So much information! So much choice!
And think of the pricing of your home as making a selection based on the detailed information presented by your tuxedoed waiter. You may want the Lobster Albanello, prepared tableside and served from a silver chafing dish, but your home may be market priced closer to the Sole Meunier. They're both delicious and satisfying, but only one is right for you under current conditions.
Bon Appetit! And when you visit Tony's, tell Vince that Nancy sent you.
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About the Author: Nancy Milton, GRI, is a REALTOR with the GoshenRealtyGroup at RE/MAX Preferred Partners in Edwardsville, Illinois. She and Kristina Pratt help their customers buy and sell homes and investment properties in St. Louis' Illinois suburbs with special emphasis on homes for sale in Madison County and the communities of Edwardsville, Glen Carbon, Maryville, Collinsville, Troy, Bethalto and surrounding areas.
Goshen Realty Group takes its name from the earliest nickname for Madison County, Illinois -- the Land of Goshen -- coined when the region's first settlers compared their new home east of the Mississippi River to the biblical land of peace and plenty.
For more information, visit GoshenRealtyGroup.com or e-mail Nancy at Nancy@GoshenRealtyGroup.com. Text or call Nancy at 618-791-8007. REMAX Preferred Partners is located at One 157 Center, Edwardsville, IL 62025.
Please note that individual listings periodically mentioned in this blog are accurately described in terms of availability and price at the time of the posting. Because properties are constantly coming on and off the market, please contact Nancy for the latest information on those that are of particular interest to you.
